Sales of exterior wall tiles in Jiajiang production area are cold

In the first quarter of this year, conventional products such as porcelain tiles, antique tiles, polished tiles and polished glazed tiles in the Jiajiang production area all achieved good sales results, but the sales of exterior wall tiles were not satisfactory. In this regard, the reporter recently visited a number of exterior wall tile manufacturers such as Jiajiang, Danling, Weiyuan, etc., and consulted in detail with the person in charge of the relevant enterprise about the reasons for the cold sales of exterior wall tiles in the first quarter of this year.

Up to now, the entire Panjiajiang production area has a total of about 30 wall tile production lines, with a daily production capacity of 400 to 450,000 square meters, and they are mainly distributed in Jiajiang, Danling, Weiyuan and other regions. It is understood that since the beginning of the year this year, the sales of exterior walls in Jiajiang production area have been tepid, and professional old-brand exterior wall tile manufacturers such as Founder, Jianzhong, Langma, and Yinglun have had a very difficult life, but many In order to stabilize production, enterprises still operate at full capacity, which eventually leads to huge inventory pressure.

"The sales of exterior wall tiles in the ** quarter of this year are very flat. At present, many of the orders produced by the company are following last year. There are very few new engineering orders this year. According to the information returned by the company's salespersons at all levels of the market. This year, many construction sites started relatively late.” Huang Yu, general manager of Founder Porcelain, said that compared with previous ** quarters, sales of exterior wall tiles this year are indeed much worse, not only reflected in sales performance data, This is more reflected in the new engineering orders and dealer orders.

According to the person in charge of the purchasing department of a local real estate development company in Jiajiang, this year’s purchase of exterior wall tiles in Jiajiang does not need to place an order one month in advance as in previous years. Instead, you can place orders and produce at any time. Not only that, the price is still lower than in previous years. There are certain discounts. The main reason for the above situation is that after the beginning of this year, projects in various places have delayed the start time. A large number of products are backlogged in warehouses, and new orders are urgently needed to relieve production pressure.

In addition to the cold sales of exterior wall tiles caused by the above reasons, in recent years, the frequent falling of exterior wall tiles in high-rise buildings has caused incidents, which has led to many provinces and cities in my country to restrict or ban exterior wall tiles, and most of these areas where exterior wall tiles are prohibited Promote exterior wall dry hanging and paint for building exterior wall decoration. As a result, the sales range of exterior wall tiles has begun to be compressed. At present, the market with the largest amount of exterior wall tiles is mainly concentrated in second- and third-tier cities and the vast rural areas. Industry experts also said that the future sales market of exterior wall tiles will be mainly distributed in rural markets at the township level.

According to industry insiders, although Jiajiang’s sales of exterior wall tiles in the ** quarter of this year are not very satisfactory, with the successive start of construction projects in various regions, sales recovery will become inevitable.