5G technology allows exterior wall interior materials to not only change the environment and extend

The excellent creation of 5G technology and ingenuity enables the exterior wall building materials to restore the real natural stone texture, color effect and magnificent decorative effect without opening mountains and ridges. The product has a strong three-dimensional effect, natural texture, simple and varied, and fine texture. . Moreover, the material of the product is better than natural stone, and the weight is light, which effectively reduces the load-bearing capacity of the building; the surface of the product has an anti-fouling layer, which is not easy to absorb dirt, and is durable. Many defects such as high cost. Compared with stone dry hanging, it also has the advantages of low cost, convenience and safety. The launch of inkjet technology opens up a broader space for the application of exterior wall tiles.

The difference between inkjet exterior wall tiles and ordinary exterior wall tiles is reflected in many aspects, such as: product quality, product performance tension, product technical requirements, and product added value. The most important thing is the added value of the product. The reason why companies produce inkjet exterior wall tiles is because the added value of ordinary products is pitifully low. The profitability of ordinary products is very low, coupled with all kinds of vicious competition, it can be said that there is no profit at all. To break the bottleneck that has restrained the company for a long time, only by making a competitive product can it have a competitive advantage and profitability.

From general exterior wall tiles to inkjet exterior wall tiles, this is a major historical change for ceramic companies. This change is not only reflected in the technical level and product quality of the product, but more importantly, a change in sales philosophy and sales model.

Inkjet exterior wall tiles have injected new vitality into the exterior wall tile market and created new sales growth points for ceramic companies. This is gratifying, but with the gradual popularization of inkjet technology, inkjet exterior wall tiles There are also some urgent problems in the market.

Inkjet boom

In 2012, with the rise and popularity of inkjet printing technology in Gaoan production areas, the speed of product transformation and upgrading in Jiangxi Gaoan production areas was also particularly alarming. In 2012, almost all ceramic tile manufacturers completed the upgrade process from ordinary tiles to inkjet tiles, and some antique tile manufacturers also smoothly transitioned to the production stage of inkjet full polished glaze. At present, this kind of upgrading wind is still in progress, and the exterior wall tiles, which have always been known for low value-added products, have also begun to catch the popular wind of inkjet. Previously, most of the products produced in the Pan Gaoan production area were not differentiated. The appearance of inkjet exterior wall tiles gradually broke the pattern of severe homogeneity of products. In 2013, the Gaoan production area began a new round of capacity expansion. The new round of expansion is not only a rapid increase in output, but also the repeated construction of the same type of product. Repeated construction will make the products produced by most manufacturers be similar, without differentiation. Such a large number of similar products will intensify competition in the terminal market and cause the market to fall into chaos. Some ceramic companies use inkjet printers to establish inkjet exterior wall tile production lines to increase the added value and competitiveness of their products.

According to industry insiders, the ink-jetting of external wall tile manufacturers in the Gaoan production area is actually the same as the ink-jetting mode of many ceramic tile companies in the production area. As long as there are some external wall tile companies, the pan-gaoan production area The entry of exterior wall tiles into the inkjet era will no longer be a matter of fact.

In Fujian, the main production area of foreign wall tiles in China, the application of inkjet technology to the production of exterior wall tiles is no longer new. According to industry insiders, there are more than 40 inkjet production lines for exterior wall tiles in Fujian. In September 2012, Fujian's first exterior wall tile inkjet production line was officially put into operation in Jinjiang Sanfa Ceramics Co., Ltd. Since then, a large market for exterior wall tile application inkjet technology has been opened, and the exterior wall tile industry has also had a path to upgrade.

Since the inkjet machine is used in the production of exterior wall tiles in Fujian, it has been affected by Quanzhou exterior wall tiles from the news that Sanfa Company decided to produce inkjet exterior wall tiles to the transformation of the production line, the installation and debugging of inkjet machines. The concern of production enterprises. Soon after the successful production of inkjet products by Sanfa Ceramics, several external wall tile manufacturers such as Nan'an Xiejin Ceramics Co., Ltd. and Jinjiang Ruicheng Ceramics Co., Ltd. have launched inkjet equipment and launched inkjet products.

It is understood that in 2013 the entire Quanzhou production area inkjet exterior wall tiles entered a period of rapid development. Fujian Nanan Xiejin successfully applied inkjet technology to the production of small-size exterior wall tiles. The first inkjet exterior wall tile production line was put into mass production. The glaze performance of traditional exterior wall tiles has made a qualitative leap. Stone is comparable. With the successful production of Nanan Xiejin's inkjet exterior wall tiles, inkjet technology will soon be popularized in Quanzhou exterior wall tile manufacturers. Quanzhou is our main production base for foreign wall tiles, and inkjet exterior wall tiles will usher in greater development opportunities in the future.

In addition, data shows that Guangdong Zhuhai Baitu Group has put into production two inkjet production lines for exterior wall tiles; Hubei Butterfly Spring Ceramics has also put into production two inkjet production lines for exterior wall tiles. Ceramic companies in Jiajiang, Shandong, Zhejiang and other places are also introducing inkjet production lines for exterior wall tiles, which has set off an inkjet boom in exterior wall tile manufacturers.

Positive impact

1. Inspire ceramic companies to compete. Previously, the market area of the external wall tile companies in each production area was in a relatively stable development status. This aspect ensured the relative stability of the market of external wall tile companies, reduced the competitive pressure caused by foreign brands on local traditional brands, and protected the outside The wall tile industry; on the other hand, the external wall tile market lacks reasonable and effective competition and the industry lacks vitality. Enterprises are forced to stand still, tightly hold their existing market shares, lack innovative awareness, slow down or even abandon sales channels to the national market The development and perfection. For other categories in the ceramics industry, the competition for exterior wall tiles is relatively weak and is dominated by regional competition, which is mainly concentrated between different companies in the same production area. The survey shows that, except for Jinjiang companies and a small number of Foshan and Gaoan companies that set up distribution points around other production areas and actively participate in national competition, companies in other production areas basically meet the needs of the surrounding market in this production area. Competition within the production area.

The industry lacks a reasonable competition mechanism, and the process of survival of the fittest is slow. From the perspective of development, it is not a blessing for the entire industry. If things go on like this, it will not only be difficult for exterior wall tile companies to achieve development, but they will also lose their sense of competition and lose their scientific research and innovation capabilities. Looking at the innovation of indoor brick products in recent years, and a hundred flowers blooming, and then look at the external wall brick products, you can know how severe the current situation is.

Innovative products such as inkjet exterior wall tiles entering the exterior wall tile market will have a certain impact on the original ordinary exterior wall tiles, and market competition will intensify. In order to maintain the original market share or even seize more market share, ceramic companies will spontaneously carry out product upgrades and technological innovations, which inspires the company's sense of competition. In addition, the popularity of inkjet exterior wall tiles in one production area will also affect other production areas, and then a chain reaction will occur, triggering national competition, ultimately eliminating the fittest, and promoting the sound development of exterior wall tile enterprises.

2. Increase sales profits of enterprises. Compared with ordinary exterior wall tiles, inkjet-printed exterior wall tiles are not only brighter in color, but also better in performance. In fact, in addition to the stronger expressiveness of inkjet tiles, the better selling of inkjet exterior wall tiles in the market is also an important reason why companies are vying to go online. According to industry sources, from the price point of view, the price of ordinary exterior walls is generally only about 13 to 15 yuan per square meter when the highest price, while inkjet exterior wall tiles can sell for 20 to 35 per square meter Yuan, much higher than ordinary exterior wall products, and the profit is more than twice that of ordinary products. The high profits are the direct and strong driving force for many companies to switch to inkjet products.