The future development trend of traditional external wall brick enterprises

In order to promote a win-win cooperation between real estate developers and excellent building material suppliers, the China Real Estate Purchasing Conference was held in Nanjing, Jiangsu Province on June 27. The Nanjing Sourcing Conference attracted many real estate companies such as Landsea Real Estate, Zhongnan Real Estate, Yurun Real Estate, Hangzhou Zhongxing Real Estate, Jiangsu Dehui Construction Group, Aohai Holdings, and more than 100 building material parts companies to participate in the procurement matchmaking activities. At the same time, the procurement platform Jiangsu Center was formally established at this conference! At the conference, Chairman Wu Chengjian of Zhonglei Group made a speech on "Future Development Trends of Traditional Exterior Wall Brick Enterprises":

The following is the meeting record:

Wu Chengjian: Good afternoon, ladies and gentlemen. As a manufacturer of traditional exterior wall stone materials, today I would like to talk about my views on the future development trend of traditional exterior wall enterprises. I have been struggling in this industry for nearly 20 years. It can be said that I have 20 years of personal experience. In addition, Zhonglei has developed from a traditional farmer company to a modern external wall system integrated service company. I also want to I will share with you the development experience of leading Zhonglei Group for 10 years.

I think we can talk about the transformation and development of external wall enterprises from two perspectives. The first is enterprise innovation, and the second is product technology innovation. In the area of technological innovation, no matter Mr. Xiao of Zhongnan Group, Mr. Yang of Landsea Real Estate, and many materials vendors have talked about technological innovation. Here, I want to focus on several innovations in the ceramic industry.

As we all know, the period from 2002 to 2014 was the peak decade of real estate development, and also the decade of rapid development of the stone curtain wall and building materials industry. I discovered in the Yangtze River Delta that many local luxury houses use stone, glass curtain walls, or metal curtain walls. From the perspective of the current economic environment, the industry is facing some challenges. In fact, there are several aspects, such as the side effects of the market economy and the bottleneck problems of the industry itself.

With the emergence of new concepts for urbanization, the traditional exterior wall tile industry has also ushered in an opportunity for transformation and change. Companies must also follow the changes of the times to change the overall development of the industry. We started using exterior wall tiles in the 1980s, and mass-used exterior wall tiles in the 1990s. From 2002 to 2005, we used ceramic tiles in large quantities. After 2005, we mainly used stone curtain walls and glass curtain walls. In this process, it has to be said that the Ministry of Construction has a requirement for the system of the building's external wall, namely environmental protection and energy saving. Many buildings require external thermal insulation, which creates a problem. The construction technology characteristics of the external wall bricks themselves make many cities not suitable for external wall bricks, so they themselves have been affected. The good news is that after so many years of practical certification, paint can be used for more than 40 meters. In addition, in August this year, the country will issue a new policy on the use of national standard technical standards for facing bricks. This will also provide a standardized space for the development of the traditional exterior wall brick industry. I think this will usher in an era of healthy development of the industry. .

From the perspective of the development of the product itself, in fact, technological breakthroughs can be used for enterprise development. Modern society is an era of the Internet, but also an era of service and innovation. How companies should respond, I think the integrated services mentioned by many people just now is a trend. I think that as an external wall company, slowly turning the traditional manufacturing industry into an integrated external wall service provider is a direction that the company must develop. I think this development process should be divided into three steps, first from a traditional industrial enterprise to a technical service enterprise, and then to become an integrated external wall system service provider. Vanke Group made it clear last year that they, as developers, are in fact a concept of city supporting service providers. We are serving developers, and as a supporting enterprise, we should also have our own development concept that keeps pace with the times.

Next, I want to talk about product technology innovation. This is an era of pursuing technological innovation. What is the problem with our product innovation? Because the current real estate situation is not good, many developers have become more strict in cost control. As a supplier company, you need a qualitative push in product manufacturing at this time. Combining the situation of Zhonglei here, the first breakthrough I am talking about is that we are a comprehensive enterprise engaged in stone processing, including mining, and we make full use of this, and because each developer’s demand for products is very specific, China Lei combines stone with the production process of exterior wall tiles, which can replace granite and also has the advantage of strong plasticity. The weight of a square meter is basically the same as the weight of real stone paint, which is 6-7 kg. The innovation of Zhonglei's product comes from the concept of terracotta warriors and the inspiration of the thousand-year culture of ceramics.

Zhonglei's Qin Yunshi product project is a key project I have to say, and it is also a very successful case of private customized products. What Gemdale Group did in 2011 was the national product line standardization, including a series of congratulations from Gemdale. Inspired by the senior leaders of Gemdale during a visit to New York in 2011, they saw the brownstone neighborhood in New York, and they introduced the brownstone neighborhood to China.

At present, the 3D printing technology in the United States is very mature, which is why the United States has developed so quickly. Because 3D printing technology belongs to the fourth generation of industrial revolution, I think we can apply this 3D printing technology to our traditional ceramic manufacturing industry. For a product, we can achieve a layout of 1m×3m, and the surface is made of granite 3D printing, which can reach 99%. In the factory, the granite can be made into the effect of the entire facade, and you can hit whatever you want. It can also be installed in an arc, unlike the previous type of bottom plate, the metal bottom plate will oxidize.